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New Web standard aims to protect customer data; may create regulatory confusion
What to protect and how? Seemingly conflicting regulations pose headaches for many If your website contains sensitive customer information, you are required to take steps to ensure data is safe from...
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What if Greg Smith worked for you?
Steps to take now to save your business from crisis Goldman Sachs headquarters. Last week, Greg Smith resigned from Goldman Sachs. Unlike the ordinary, “I quit,” Smith’s resignation letter appeared in...
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Print deathwatch spurs marketers to act
Survivors turn to high-end Web, mobile, social media Print was dead: to begin with. There is no doubt whatever about that. The register of his burial was signed by the advertiser, the publisher, the...
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An Open Letter to the Congress of the United States of America
Since the Great Recession, you loaded our surviving local banks with more regulation even though they had nothing to do with the excesses of those 10 largest banks who put our economy in peril. These...
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National Grid provides sour lesson in PR
Avoiding arrogant, unlawful behaviors Back in 1997, the Massachusetts legislature planned a bright future for utility restructuring and deregulation. At the same time, some state regulators were making...
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The dumbing down of marketing
‘Content creation isn’t for everybody; And that’s OK’ By Tim Coco President and chief executive officer Home Depot promises, “You can do it. We can help.” That’s the way of the world today. In...
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